Who We Are
Meet the team
InnerDrive started with two people and a hunch that findings from learning and performance psychology could transform the world of education – if we just gave teachers and students the right tools to understand and use them.
We are now a team of psychologists, ex-teachers, creatives and admin wizards with one thing in common: the strong belief that we can change lives for the better across education, sports and the business world by helping you understand how learning happens.
We’re always looking for more passionate people to join our close-knit team. If you think InnerDrive might be the place for you to make a difference, check out our Careers page or get in touch at info@innerdrive.co.uk.
Edward Watson
Founder & Director
After graduating from Oxford, seven years in the army and an MBA, Edward founded InnerDrive in 2006.
Over the past decade, he has designed and delivered student, parent and teacher workshops for hundreds of schools.
Bradley Busch
Director
Bradley is a chartered psychologist and Director of InnerDrive.
He is one of the leading experts on how psychological research can help students and teachers improve how they think, learn and perform.
Matt Shaw
Head of Sales
Matt is a chartered sport psychologist and Head of Sales.
Over the last 5 years, he has delivered hundreds of workshops in schools around the UK, helped Team GB athletes medal at the Olympics, and regularly appeared in sport media.
Lou Bogatchek
Marketing Manager
Lou oversees InnerDrive’s marketing efforts, content creation and research team.
They love using their background in graphic design and passion for storytelling to make Teaching & Learning findings more accessible to the educators and students who need them most.
Patrick Ibbotson
Head of Online Learning
Patrick oversees the InnerDrive Online Academy and works with our team of experts to create Teacher CPD training and provide outstanding customer service.
He has an MSc in Psychology with a Distinction and previously worked at Naomi Korn Associates and the Museum of London.
Nicky Martin
Office Manager
Nicky is InnerDrive’s Office Manager.
She is passionate about using her organisational skills and 20 years of experience to ensure a smooth operation in the office and the schools we visit, as well as deliver excellent customer service to our clients.
Tia Prior
Performance Psychologist
Tia holds a Sport and Exercise Psychology Masters with Distinction from Northumbria University.
She regularly works with a range of clients in sport and education to help them improve their mindset, perform better under pressure and learn more effectively.
Tania Thomas
Marketing Assistant
Tania is the person behind InnerDrive’s social media and delights in spending her days crafting tweets, emails and more for your reading pleasure.
Having switched from a career in fashion in pursuit of a more meaningful role, she loves seeing her work make a difference to others.
Joe Allen
Digital Marketing Apprentice
Joe holds a MA in Drama & Theatre and is working towards his Digital Marketing Certification at InnerDrive, working on website management and optimisation.
With a LAMDA Gold Acting Award, he has a passion for writing, storytelling and inspiring others.
Tina Tsai
Website Administrator
Tina is the website administrator for our Teacher CPD Academy, creating user-centric interfaces and solving technical issue.
Her favourite aspect of this work is solving users’ pain points, improving their experience and seeing the impact of her changes.
Chantal Duarte
Performance Psychologist
Chantal is a BASES-registered performance psychologist who delivers our school workshops.
She works with individuals and organisations in a variety of education, elite sport and corporate settings across the globe, providing practical tools for behaviour change and enhanced performance.
Mikey Bharj
Workshop Presenter
Mikey holds a BA in Creative Writing and Film and a Jack Petchy Award for Outstanding Youth Work.
His dedication to community engagement led him to coaching at InnerDrive, where his creativity, performance and film-making skills get to shine.
Charlotte Hargreaves
Educational Psychology Research Team
Charlotte is studying for a BSc in Psychology at King’s College London.
She has a strong passion for performance psychology and intends to study for a Masters in Sport Psychology. She hopes her time at InnerDrive will provide valuable insight into helping people maximise their potential.
Jenien Kawwa
Educational Psychology Research Team
Jenien is studying for a BSc in Psychology at King’s College London.
She’s passionate about understanding human performance and dedicated to using psychology to create a lasting change. A good cup of coffee can make her day.
Katie Seddon
Educational Psychology Research Team
Katie is studying for a BSc in Psychology at King’s College London.
Her interest in educational psychology was sparked by developing her tutoring business. She aims to make a difference by deriving practical application from research and gain expertise from her time at InnerDrive.
Sameea Begum
Educational Psychology Research Team
Sameea is studying for a BSc in Psychology at King’s College London.
She developed a passion for educational psychology after volunteering in primary schools over the last few years. She’s also an avid sports lover and enjoys research into sports performance psychology.
Pavlov Watson
Office Dog
Pavlov joined InnerDrive at the tender age of 2 months.
He has since been using his strong people skills to boost office morale. Some of his favourite objects to hold in his mouth include shoes, dead leaves, scrap paper and bottle caps.
