Education resources › Blog › 6 ways to develop a winning team culture

6 ways to develop a winning team culture

5 min read
  • Leadership & teamwork

The women’s Euros kicked off on Sunday, and we’re all excited to see how well England will perform. They’re up against strong competition – out of the past eight tournaments, Germany have won seven of them.

So we wanted to explore why some teams outperform others, and why the sum total equals more than the parts. For many, the answer refers to the ‘team culture’. But what exactly does this mean? And more importantly, how can you best develop it within your team?

We can help you develop your school staff into strong leaders who will make a positive impact in education.

A band of brothers

This year has been described by many as the year of ‘the underdogs’ (think Leicester CityIceland and Wales punching well above their weight). Many have attributed their success to their team culture, often describing the players as a ‘band of brothers’. But what drives individuals to come together as a team?

Leading researchers explain organisational culture as ‘shared values, beliefs, expectations, and practices across the members a group’. Culture is defined as something everyone feels, but cannot see; existing as an unspoken understanding of ‘how we do things around here’. Sport specific studies and reviews show this can include traditions, rituals or symbols unique to the specific team.

For elite sport teams, where performance excellence is a key element for success, a high performing culture is built through team values beliefs and practices. Culture has shown to be important for nurturing optimal performance in Olympic teams. Specifically, being adaptable and managing conflict as a team have been demonstrated to help improve team performance.

It is shown that the adaptive qualities of being open to new learning and flexible to change prevent performance stagnation. Conflict, which inevitably happens, can be managed to enhance growth and creativityproblem solving and have positive effects on team effectiveness.

6 ways to develop a winning team culture

The secret to developing a successful culture

If teams can encourage a culture that is adaptable and open to conflict as a form of innovation and new learning, they could expect to see more optimal and improved performance. Through my research, I suggest 6 tips to encourage a better team culture:

1. Have awareness of your team’s own culture

Take time as a team to consider what your culture is. What are the important values, beliefs, behaviours and the vision you encourage and work towards?

What kind of performance do you usually see (e.g. positive or negative) and what does it do (e.g. does it grow or is it stagnant / promote new thinking or not)? How does your team handle setbacks, conflict or challenges? In order to improve or change a culture, you must first understand how you operate as a team

2. Encourage team responsibility for the creation of your team culture

Culture is not rigid and won’t necessarily always stay positive or negative. It becomes dependent on mindset (growth or fixed) and psychological momentum of everyone in your team.

They say positivity or negativity is infectious – the same is true of culture. Everyone holds responsibility for how they want the team to be, and they need to know this.

If you really want your team to buy into a particular culture, then they need to be the ones to take ownership, generate it and put it into practice.

3. Encourage team experiences together

The way majority of athletes said their teams learnt to be adaptable was by experiencing different things together. These experiences are completely dependent on the priorities of the team. However, what became clear was that, if a team learns to deal with challenges together, they will learn to overcome them together (as noted by Wales captain Ashley Williams below). This is more effective than them learning in separation; it keeps them cohesive and promotes confidence and reliability in one another, which all favour better performance.

4. Recognise team conflict as a natural and necessary occurrence

Do not prevent conflict from happening – it shows to be a very constructive way of resolving unspoken doubts or concerns within the team. It encourages individuals to think of alternative ways of solving a problem or overcoming challenges. Remember: conflict works when it is managed effectively – constructive criticism and discussions are the more positive ways of dealing with conflict.

This approach is one of the cornerstones of the successful New Zealand Rugby Team. Being able to talk openly, honestly and constructively, without taking personal offence is an important part of the process. (You can read more about how The All Blacks develop their team culture, in our blog here, ‘Why Are New Zealand So Good at Rugby’).

5. Encourage athletes to contribute ideas and opinions to group discussions

This links into using conflict effectively. Involving the whole team (e.g. athletes & coach) in the decision process not only encourages adaptability, it helps build team cohesion and can empower your athletes through the opportunity to make decisions. A healthy team discussion about which direction to take and why can help squash doubts and make sure everyone is on the same page and working towards the same goal.

6. Include everyone in the culture (make sure the team knows who the ‘team’ is).

As has already been mentioned, culture is everyone’s responsibility – it does not just stop at the athletic team. Whilst leaders or coaches have a big role to play in setting the expectations, visions and morals, especially for younger teams, you need other members of the team to help you spread the message.

For many this involves the welfare and support staff. All the other individuals that work to optimize the athletes’ performance need to buy into the same culture, led by the same expectations, in order for it to truly become alive. A great example of this was seen by the many different component parts at Leicester City coming together to work towards a single goals.

Final thought

Developing an effective team culture is difficult. Getting players to sacrifice the ‘me’ for the ‘we’ can be challenging. However, the rewards are worth it. As Aristotle, and later Gestalt psychologists noted, ‘the whole can be greater than the sum of its parts’.

If you’re a parent trying to best support your child, check out our blog How to Help Your Child in Sport.

We would like to thank Alex for writing this blog. For more information about her research, you can contact her on

About the editor

Bradley Busch

Bradley Busch

Bradley Busch is a Chartered Psychologist and a leading expert on illuminating Cognitive Science research in education. As Director at InnerDrive, his work focuses on translating complex psychological research in a way that is accessible and helpful. He has delivered thousands of workshops for educators and students, helping improve how they think, learn and perform. Bradley is also a prolific writer: he co-authored four books including Teaching & Learning Illuminated and The Science of Learning, as well as regularly featuring in publications such as The Guardian and The Telegraph.

Follow on XConnect on LinkedIn